BLAST Esports Locks Down Brawl Stars in Game-Changing Multi-Year Partnership

BLAST, one of esports’ most influential tournament organizers, has secured a major win to close out 2025. The company announced a multi-year partnership with mobile gaming giant Supercell that hands BLAST the keys to the entire Brawl Stars competitive ecosystem starting in 2026.​

The Deal That’s Shaking Up Mobile Esports

This isn’t just another esports partnership. It’s a complete takeover of one of mobile gaming’s fastest-growing competitive scenes. Under the agreement, BLAST will manage every aspect of Brawl Stars esports, from tournament production to commercial operations.​

The numbers tell an impressive story. BLAST commits to delivering 36 broadcast days annually (some sources report 32 days across six seasons) with a total prize pool of $2 million. The competition structure features two splits per year, each wrapping up with a LAN final, before culminating in the Brawl World Finals to crown the ultimate champion.​

What makes this deal particularly interesting is BLAST’s acquisition of commercial rights to the Brawl Stars competitive environment. This gives the tournament organizer freedom to monetize and develop the ecosystem on their own terms, a level of autonomy that’s relatively rare in publisher-controlled esports scenes.​

Why This Partnership Makes Perfect Sense

Over the last year and a half, both parties began to investigate what the future of Brawl Stars competition could entail, one that is global, more personalized for fans, and commercially viable,” explained Robbie Douek, CEO of BLAST.​

The partnership isn’t happening in a vacuum. Brawl Stars has been quietly building momentum as one of the West’s most promising mobile esports titles. While Eastern-focused games like Honor of Kings dominate the mobile esports landscape globally, Brawl Stars has carved out significant audiences across Europe, Latin America, and North America.​

BLAST brings serious infrastructure to the table. The company will introduce a completely new studio environment, an overhauled on-air talent lineup, and deploy what they’re calling “broadcast innovations” to elevate the viewing experience.​

BLAST’s Banner Year of Expansion

This Brawl Stars announcement caps off what’s been an absolutely packed 2025 for BLAST. The organization has aggressively expanded its global footprint, establishing studios and offices in Mumbai, Berlin, New York, and Malta.​

Their event portfolio has been equally impressive. BLAST hosted the Counter-Strike 2 Austin Major in June 2025, which took place at the Moody Center and featured a $1,250,000 prize pool. The tournament made history as the first CS Major to feature 32 teams and drew massive crowds to the University of Texas campus.​

Beyond Counter-Strike, BLAST operates across multiple esports titles and has been building comprehensive partnerships. Their expanded collaboration with Blacklyte covers all esports ecosystems they manage, creating integrated experiences across different gaming communities.​

What Comes Next for Brawl Stars Esports

The 2025 Brawl Stars season already showcased what’s possible for the mobile title. Supercell introduced the Brawl Cup, an international offline event featuring eight teams competing for World Finals spots, alongside six competitive seasons featuring Championship Challenges and monthly qualifiers.​

With BLAST taking the reins in 2026, expect production values to skyrocket. The tournament organizer has built a reputation for creating premium viewing experiences that resonate with both hardcore fans and casual viewers. Exactly what mobile esports needs to break through in Western markets.​

The deal also positions Brawl Stars to potentially become Supercell’s flagship esports title. While Clash Royale and Clash of Clans maintain competitive scenes, Brawl Stars’ viewership momentum and spectator-friendly gameplay give it unique advantages in the esports landscape.​

The Bigger Picture for Mobile Competitive Gaming

This partnership represents more than just two companies joining forces, it’s a statement about mobile esports‘ maturation. BLAST’s involvement brings legitimacy and professional infrastructure that mobile competitive gaming has long needed to compete with PC and console esports for attention and sponsorship dollars.​

For players grinding through ranked modes and Championship Challenges, this means clearer pathways to professional competition. For fans, it promises more consistent content, better broadcasts, and bigger prize pools. For the industry, it’s validation that mobile esports can attract top-tier tournament organizers traditionally focused on PC titles.

As we head into 2026, the Brawl Stars competitive scene is positioned for its most ambitious chapter yet. Whether you’re a mobile gaming enthusiast or just someone watching esports evolve, this partnership is definitely one to watch.